A​ leading packaging organization​desired​ to transform their sales management process. ​As an innovator in CRM process automation, the PDG team built off of the Microsoft Platform and​ integrated with Dynamics to extract sales data, measure it against MBOs and delivered powerful executive analytics which reduced the business development life-cycle and improved conversion rates. ​As a result the VP of Sales obtained real time, measurable metrics on all field sales executives and was able to tailor coaching and training accordingly.