A leading packaging organizationdesired to transform their sales management process. As an innovator in CRM process automation, the PDG team built off of the Microsoft Platform and integrated with Dynamics to extract sales data, measure it against MBOs and delivered powerful executive analytics which reduced the business development life-cycle and improved conversion rates. As a result the VP of Sales obtained real time, measurable metrics on all field sales executives and was able to tailor coaching and training accordingly.
